Are you adventurous, do you like to
unwind and experience new relaxation spots in your city that are out of this
World? Your best bet is to hook on to the Heineken’ new cities of the World
campaign to inspire your quest for adventure and new experience; you’ll be
surprised that there are loads of spots in your city that you are yet to
discover.
Get more information below;
Bent on ensuring you have the best, the
world’s leading international premium lager beer has put together
its latest global campaign, ‘Cities of the World’ just for you. It aims to
inspire men to live worldly, new adventures by unlocking the secrets of their
cities. The fully integrated campaign includes a 2 minute TVC, on-line
activation and special edition Heineken® bottles.
The latest TVC, ‘The City’, is the
seventh film in ‘The Legends’ series featuring Men of the World who are pushed
to discover their limits and go beyond them. Created by Heineken, in
partnership with Wieden + Kennedy Amsterdam, its main character embarks on an
adventure by following a set of business cards lost by a beautiful woman, Eve,
with each card uncovering surprising and hidden venues in his city. The TVC is
a reminder to Men of the World that every great city offers an endless
adventure within its sky-scraping towers and neon lit streets. It
reinforces the notion that men should never stop exploring their own urban
backyard. ‘The City’ TVC started airing in Nigeria on the 21st of
July and can be viewed via this link (http://youthttp://youtu.be/OUlCqKghdic).
Consumers that desire to explore the
full experience can buy three bottles of the special edition of 33cl from
select bars in Lagos, Port-Harcourt, Abuja, Enugu, Owerri and Warri
from October 24, 2014 to win special gift to special prizes. They
will be presented with a coaster which they have to peel off to reveal their
exciting city prizes.
Consumers can also explore the
Twitter-based @wherenext service to help explore new experiences of their
cities. @wherenext reads the pulse of a city by using real-time location-based
social activity to show where is hot and guide urbanites to new adventures off
their beaten track. The real-time recommendations engine will help consumers
answer that eternal night-out question, ‘Where next?’
The real-time activity
will also be provided on a mobile responsive websitewww.heineken.com/openyourcity for access to all consumers
The Senior Brand Manager Heineken, Mrs.
Ngozi Nkwoji enjoin consumers’ who intend to enjoy “Cities of the
World” with Heineken to follow the brand on Twitter @Heineken_NG,
visit the Heineken Facebook page (www.facebook.com/Heineken) and watch “The City” on the Heineken YouTube Channel http://youthttp://youtu.be/OUlCqKghdic.
Are you adventurous, do you like to
unwind and experience new relaxation spots in your city that are out of this
World? Your best bet is to hook up to the Heineken®’ new cities of the World
campaign to inspire your quest for adventure and new experience; you’ll be
surprised that there are loads of spots in your city that you are yet to
discover.
Heineken is helping consumers explore
and discover hidden gems in their city it
only takes this simple steps follow this handle on twitter @Wherenext and all consumers
have to do is tweet @wherenext and location e.g @wherenext Lagos and it will
automatically read the pulse of their city by
using real-time location-based social activity to show where is hot and guide
urbanites to new adventures off their beaten track. The real-time
recommendations engine will help consumers answer that eternal night-out
question, ‘Where next?’ The real-time activity will also be provided on a
mobile responsive websitewww.heineken.com/openyourcity for access to all consumers
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