Maltina, from the stables of Nigeria
Breweries Plc, thrilled consumers and Nigerians that turned up for the annual
Lagos Carnival which took place at the Tafawa Balewa Square on Easter
Monday. Renowned for “sharing happiness”, the
brand made its presence felt during the carnival with an array of fascinating
Maltina branded carnival costumes. The brand also had the “Maltina stand” which
was stationed outside the venue. Consumers trooped en masse to the vivacious
Maltina stand where they won different gift items by participating in various
exciting competitions.
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The high point of the Carnival was the
“Flash mob” performance organized by Maltina. The flash mob, typically involves a group of people who assemble suddenly in a
public place to perform an unusual act for a brief period of time. The flash
mob staged by the brand, is the first of this magnitude ever witnessed in
Nigeria. The Maltina flash mob performance captivated carnival-goers who were
somewhat bewildered and stunned at the ingenuity through which the flash mob
performance was carried out. Watch the video
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