In
its resolve to maintain its commanding dominance of the beer market in Nigeria
and keep its consumers actively engaged, Star Lager beer from the stable of
Nigerian Breweries plc has unveiled a unique and exciting consumer promotion
themed Star League – Text & Play.The activity is another avenue
for consumers to display their creativity as they enjoy their favorite brand.
The nationwide activity will avail consumers the opportunity of winning
exciting prizes in the process.
Continue below:
Speaking
at the roll out event in Lagos, Mr. Walter Drenth, Marketing Director Nigerian
Breweries plc said “over the years, Star Lager Beer has risen to become the
number 1 favourite beer and the undisputed market leader in Nigeria. The brand
has continued to keep its consumers actively engaged all year round through its
exciting consumer engagement platforms that cut through music, football and
consumer promotions”.
Star
League – Text & Play, the Marketing Director stressed would be a consumer
promotion with a difference. “It is an innovative platform where consumers
would be actively engaged throughout the duration of the promotion, while they
stand the chance to win exciting prizes in the process. It is unique, interesting
and different. The Star League-Text & Play will run from April 2nd to May
31st, 2013.
The
promotion is a crown cork based one- that means consumers will buy and open a
bottle of Star, enjoy the rich taste, look under the crown cork and there they
find their ticket to be part of the exciting Star League. There will be two categories
of winning crown corks: The first 50% of crown corks will have codes with
differentiated points in 5 bands of 10pts, 20pts, 30pts, 40pts and 200pts,
while the remaining 50% of crown corks will carry the brand’s website
address: www.star-nigeria.com
To
participate, consumers will send by SMS the code under the crown cork with
their full name, age and state of residence to the short code 30383. Consumers
must have a mobile telephone line from any of the mobile service providers in
Nigeria, registered in their name. The SMS system will work with all major
telecoms operators in the country.
The
mobile phone number used to send the code will be used to register the consumer
on the Star website and Star database. They will automatically get a response
with the number of points earned per crown cork and a directive to check their
“standing” on the “League Table” at (www.star-nigeria.com). This applies to
every subsequent successful entry. The consumer will accumulate points over the
period of the promo using the registered mobile number. With every subsequent
successful entry, they will get a response with the cumulative points to date
on that particular phone number.
What
makes the promo more exciting is that consumers will have the opportunity to
view their position by the points accumulated on a specially designed League
table per State of entry on the Star website. At the end of the promotion, participants with the highest points from each “State
League” will be rewarded as follows:
For
each of the 36 States and Abuja: Top 15 winners get iPads® with customized
sleeves; Next 550 winners get Premium head phones whileNext 1000 winners get Exclusive
Star DVDs.
Noted
for holding its consumers in very high esteem and for doing things in unique
ways, the brand will add a personal touch to the winning experience. Hence, the
prizes will be delivered personally to the different winners wherever they may
reside in the country at their advised and verifiable physical addresses.“For Star,
this is the least of its gestures at appreciating the consumers’ unwavering
love for the brand”, Drenth concludes.
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