Sony Delivers Slim Styles and Unprecedented Performance with New Range of Cyber-shot Digital Cameras

· New Cyber-shot WX100 is World’s Smallest and Lightest Camera in its Class

· HX20V is High-zoom Compact Camera with 20x Zoom Lens and 18.2 Megapixel Resolution

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Sony, the leading consumer electronics brand, recently announced the launch of nine new Cyber-shot cameras including the WX series (DSC-WX100, WX150), HX series (DSC-HX200V, HX20V, HX10V), W690, TX series (DSC-TX20, TX66), and H series (H90), which offer superior optical performance in some of the world’s slimmest and lightest cameras ever designed.

WX100 Cyber-shot

The world’s smallest and lightest camera in its class, DSC-WX100 takes full advantage of the newly-developed Advanced Aspherical (AA) lens, which dramatically reduces camera body thickness to as slim as 17.5mm while increasing optical performance to deliver amazing image quality. The new 10x optical lens (25-250mm) captures wide expanses and dramatic zoom shots, enhanced by Clear Image Zoom for 20x zoom while resolution is maintained. The Extra High Sensitivity technology has helped reduce the noise of the image to 1/6

without affecting image quality. Furthermore, Sony’s 18.2 megapixel (effective) Exmor R™ CMOS image sensor, teamed with the BIONZ image processing engine’s adaptive noise reduction and other low noise technologies, enables the WX100/WX150 to deliver exceptionally high quality images. Both cameras also feature quicker autofocus approximately 0.13 seconds in daylight and as fast as around 0.20 seconds in low-light conditions and advanced Optical SteadyShot image stabilisation for blur-free shooting in challenging conditions

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Continue to see other cameras

The HX10V and HX20V has Powerful Zoom and Full HD for Movie Making. The W690 has a Slim Design and Beautiful Panoramas. While the TX20 are built to Last. The HX200V has High Powered Super Zoom for Enhanced Image Resolution. The TX66 is the World’s Thinnest Digital Camera with Cutting-edge Features. The H90 has Intelligent Features for Easy Shooting Every Time.