At the Palms Shopping Mall in Lekki, Lagos, hundreds of fun loving people stormed the stand of premium non-alcoholic beverage – Fayrouz. The happy shoppers came to unwind, relax and enjoy a taste of the brand’s in-demand beverage. It was a day of excitement and freebies as attendees went home with free drinks, movie tickets to watch any movie at the Silverbird Galleria and lots of Fayrouz branded gift items like wrist watches, umbrellas, flip-flops, ball pens, iPod shuffle mp3 players and many more.
Nnena Hemeson (Senior Brand Manager of Fayrouz and Climax) said“Fayrouz continues to enjoy wide acceptability from consumers who are predominantly young adults because of its unique taste and attractive packaging. The ingredients in Fayrouz make it the only choice for people looking for a sparkling soft drink with no artificial ingredients” and she added that one of the strategic objectives of ‘Fayrouz at the Palms’ was to create visibility and recruit new drinkers for the brand, adding that ‘”through this we try to engage our primary target in brand -consumer interface with a view to rewarding loyal consumers”
Nnena Hemeson (Senior Brand Manager of Fayrouz and Climax) said“Fayrouz continues to enjoy wide acceptability from consumers who are predominantly young adults because of its unique taste and attractive packaging. The ingredients in Fayrouz make it the only choice for people looking for a sparkling soft drink with no artificial ingredients” and she added that one of the strategic objectives of ‘Fayrouz at the Palms’ was to create visibility and recruit new drinkers for the brand, adding that ‘”through this we try to engage our primary target in brand -consumer interface with a view to rewarding loyal consumers”
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