The 125 year old Coca-Cola secret formula which has not been moved in 86 years was recently moved to a new location at the World of Coca-Cola in Atlanta, United States. As the capstone to the 125th anniversary year of Coca-Cola, the Company is sharing the rich history and timeless appeal of its secret formula in a brand new exhibit where visitors can experience the world's most recognized brand like never before.
For the first time in history, the vault containing the secret formula was visible to the public in a permanent exhibit titled The Vault of the Secret Formula, at the World of Coca-Cola.
“This is a special day in Coca-Cola history, and the perfect culmination to our 125th anniversary celebrations this year,” said Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company. “By sharing this secret formula experience with our consumers, we celebrate both the rich history of the brand’s beginnings and the moments of refreshment and happiness to come for future generations. This is yet another way we are recognizing and thanking everyone around the world who has made the Coca-Cola brand what it is today.”
The Company transferred the secret formula to the World of Coca-Cola from a vault at SunTrust Bank in downtown Atlanta where it had been housed since 1925.
The move of the Coca-Cola secret formula is a historic moment for the Company,” said Phil Mooney, Director of Archives, The Coca-Cola Company. “The Company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola; we can share its legendary legacy with people around the world.”
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