M-Net @ 25 and Eku Edewor

M-Net South Africa recently unveiled an ad campaign to celebrate its 25th year anniversary. The campaign created by Ogilvy Johannesburg, “was inspired by the great Annie Leibovitz and have created a Vanity Fair style portrait of 25 of the biggest stars from M-Net, who were chosen to reflect the past as well as the future of M-Net.”


Nigeria’s Eku Edewor was one of the 25 M-Net stars chosen to participate in the campaign. All the M-Net stars wore pieces by South African designers. For Eku, the stylist chose a floor-length dress by Tiaan Nagel. Other stars of  the campaign which was shot at Johannesburg’s classic Old Park Station include Dineo Moeketsi, ProVerb, Elana Afrika and Lungile Radu.

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