Globacom
has emerged one of the 10 most valuable brands in Africa and the only privately
owned company to make the top 10 at the inaugural Brand Africa 100 Awards.
The
ceremony was held recently by Brand South Africa and Brand Leadership Academy,
in South Africa. The Brand Africa 100, according to the organizers, was based
on a multi-tier methodology that incorporates qualitative, quantitative and
secondary research.
Developed
by the Brand Leadership Academy, in partnership with TNS and Brand Finance Plc,
this seminal research has set the standard for brand evaluation on the
continent. The valuation also takes into consideration how brands are evaluated
by both consumers and investors, taking into consideration how consumer
affinity for brands translates into value for the investors.
It
was conducted across Botswana, Democratic Republic of Congo, Ghana, Kenya,
Nigeria, South Africa, Tanzania, Uganda and Zambia. Being named among the
continent’s top indigenous brands is an honour on the chairman of Globacom, Dr
Mike Adenuga, whose vision has propelled the company to this level in eight
years of its establishment.
Adenuga's
dogged commitment to growing an African telecomm-unications behemoth has
propelled the extension of Globacom to Benin Republic, Ghana, Senegal, Gambia
and Ivory Coast.
The
results of the Brand Africa 100 awards proved that African brands were
gradually making a headway, representing 33.7 per cent of all the brands
nominated, while international brands had 66.3 per cent.
Comments
Post a Comment